Google Ads Management
Reach Ready-to-Buy Customers with Precision Targeting
Google Ads can be an effective and profitable source of new clients for many businesses.
The essential benefit of Google Ads is our ability to directly target prospects who are ready to buy or book. Done correctly, Google Ads can deliver a strong return on investment, making it an important component of most business and clinic marketing strategies.
Lifter marketing packages include Google Ads, because most businesses will benefit from a well managed and carefully targeted campaign.
How it Works
We will place your ads at the top of the Google search results page when prospects search Google for services your business offers, and wants to promote. With some CRM and clinic EMR packages it is possible to track bookings and revenue from Google Ads campaigns.
In addition to Search ads some businesses will also benefit from other Google Ads campaign types, like Performance Max.
Ads ROI is clear and measurable with tracking on cost per site visitor, and cost per conversion (form submission or phone call).
- Google Ads account creation, if required.
- Campaigns focused within easy travel distance of the clinic.
- Initial keyword research to set ad keyword targets for maximum ROI.
- Account buildout with optimal Campaign and Ad Group structure.
- Multiple responsive ads per Search Ad Group to permit optimization over time.
- Ad extensions to maximise click-through-rate and localization.
- Conversion tracking configuration on forms and phone calls.
- Daily account review.
- Weekly ad and targeting optimization.
- Client reporting on results and costs.
Key Google Ads Campaign Elements
Targeted Reach
Google Ads allows you to reach a highly targeted audience. We will choose specific keywords, demographics, locations, and the time of day when your ads appear. This precision ensures that your ads are shown to people most likely to be interested in buying your services, increasing the chances of generating quality leads.
- Show ads for ED treatment to men over 40 years of age who have an above average income and are within 25km.
- Don’t show ads to less qualified prospects.
Keyword Relevance
By carefully selecting relevant keywords for your Google Ads campaign, we ensure that your business is visible to people actively searching for similar services or products. This means you’re reaching potential customers when they’re most likely to convert into customers and leads.
- Show ads to men searching “vasectomy clinic”.
- Don’t show ads to men searching “Canada vasectomy statistics”.
AI Insights and Human Expertise
Google Ads offers multiple smart bidding strategies that leverage our conversion data to improve ad performance. Combine this with Lifter’s decades of experience in running Google Ads for health businesses and your success is virtually assured.
- Target the “ready to book” keywords that lead to a high conversion rate.
- Start with ad copy and keywords based on decades of experience and success.
Healthcare Google Ads Compliance Experts
Google Ads restricts healthcare campaigns in several ways, and will block ads and entire accounts that do not strictly comply. It is common for new healthcare advertisers to struggle with ad disapprovals and restrictions. Start with a niche health expert for your Google Ads.
- Avoid ad disapprovals for Health in Personalized Advertising.
- Scrub your ad campaign of all potential disapproval trigger words.
Provincial Medical College Compliance
Doctors must follow College guidelines in all marketing communications, including Google Ads. Lifter works with doctors and clinics in all provinces and will help you avoid getting on the wrong side of the rules.
- Write ads about the quality of care, without saying that our clinic is better than others.
- Understand regulation on the use of client reviews and maintain strict privacy of information.
Ad Extensions
Google Ads offers various ad extensions, such as call extensions, site link extensions, and location extensions. These extensions provide additional information and options for users to interact with your ads.
- A call extension allows users to call your business directly from your online ad.
- Location extension shows your business address with your ad in search results.
A/B Testing
Google Ads allows us to test different ad variations to see which Google Ad is performing better. By continuously optimising your landing pages, ad copy, headlines, and visuals, we improve click-through rates and conversion rates, ultimately generating more leads for your business at a lower cost.
- Run multiple ad versions per Ad Group and use AI to optimise over time.
- Use multiple landing pages per Ad Group and optimise for conversion rate.
Budget Control
You can set a monthly budget that aligns with your business goals and increase spending only when we see good return on investment. With Google Ads you will either make money from your spend, or stop running ads. There is no scenario where you run ads without ROI.
- If your campaigns generate leads worth $500 each at a cost of $40 per lead, increase the Google Ads budget and make more money.
- Shift ad spend to support your most profitable services.
Conversion Tracking
Google Ads conversion tracking allows us to measure the effectiveness of your campaigns and target the keywords and conditions that lead to conversions. We track lead forms, phone calls, and purchases on your website and integrate this data directly into Google Ads to measure results and improve performance over time.
- Determine which keywords lead to bookings and shift ad targeting in consequence.
- Calculate ROI in terms of cost per lead vs client value.
Remarketing
Remarketing allows us to re-target users who previously visited your website or searched our target keywords, but did not convert. By retargeting and showing them relevant display ads when they browse other websites, YouTube, Gmail, etc., we can re-engage potential customers and bring them back to potentially convert to a lead.
- Show display ads on YouTube to prospects who previously searched on Google for one of our target keywords.
- Show ads in Gmail to prospects who previously searched Google for competitor brand names.
Why Choose Lifter Marketing for Your Business
We know Canadian medical and service marketing.
Leverage proven expertise that drives results for your business.
Our references are excellent.
Explore our clients’ results—reviews, websites, and real success stories.
You are busy.
Your time is money—trust specialists who turn it into profit.
FAQ - Google Ads
What is PPC advertising?
Pay per click advertising is a kind of online marketing where advertisers pay each time someone clicks on one of their ads, usually bringing the prospect to the business website or a specific landing page.
The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search results when those keywords are searched for.
How much do clicks cost?
Clicks will vary a lot in cost depending on the competition for the target keyword. In managing your campaigns, Lifter will consider primarily your cost per conversion and not just the cost per click.
Clicks that are more likely to lead to valuable bookings are worth more than those that are not. We will track the cost per conversion and ensure that the margin generated by the leads from the ad campaign is greater than the cost of the campaign.
What are the potential benefits of Google Ads?
What's the difference between SEO and PPC?
Search Engine Optimization will improve your website’s visibility in organic (non-paid) search results, underneath the ads. PPC will place your ad above (and below) search results, and also has the potential to place ads on other properties around the web including YouTube, Gmail, Display Network, etc.
Most businesses will benefit from both PPC and SEO with the long term goal of increasing the portion of new leads that come from non-paid sources.
Can my ads be at the top of the page?
Will Google Ads work for my business?
What happens when people click the ad?
They will be brought to a landing page. That’s a web page that encourages users to take a specific action, for example, filling out a form or calling your clinic. Your primary business website will generally provide suitable landing pages, and if not, we will build some.
See our client’s websites, reviews, and SEO results. We could do the same for you.
Next Steps
If you think Lifter may be a good fit for your business, please contact us for a fast response.